Why Your Brand Needs a Brand Anthem Video
Why Every Brand Needs a Brand Anthem Video
Today, everyone has a website (and a good looking website at that). The site is filled with impressive branding, a perfect UI, and wonderful copy to explain your product/service/brand. However, it is lacking an important persuasive component: video.
Many websites today lead a visitor on a journey: here’s what we do, here's why we’re good at it, here’s who trusts us, here are some quotes about customer experience. This tends to be compelling, especially when mixed with the items mentioned above (i.e. perfect UI, good branding, etc.). In fact, it is the same journey that book publishers use to sell a book: title, description, review/testimony, all to compel a reader to buy.
Why Use a Brand Anthem Video?
However, we are in the modern day. People, especially young people, communicate differently; they make decisions differently. They use more than one platform in a search. They prefer video to text. And they have shorter and shorter attention spans. If your objective is to compel someone to use/purchase your product or service, you have to grab their attention. And our method of grabbing attention is through video. We take an approach similar to how many websites and books are designed and apply it to video in order to compel viewers to commit to a product or brand.
As a side note, there is no one correct way to market your product or service. Everyone uses the same methods because they work with human psychology: present an idea, back it up with credibility via an authoritative voice, present relevant and useful features, show how it helps people, and show how much value it can add. We simply are in the camp of belief that in order to have maximal success, utilize more mediums rather than less. So yes, have the perfect site, with perfect copy, etc. But also utilize the most powerful medium of the modern day: video.
What is a Brand Anthem Video?
A Brand Anthem is a piece of custom video content (30-90 seconds in length) which gives a viewer a general understanding of what your product is, why it is relevant, and how it will help them. It helps add trust, credibility, and understanding related to your brand.
What does a Brand Anthem Video Look Like?
Below are a couple of Brand Anthem examples. As you’ll see, each signal the Ideology of the brand, in some way, and tell the consumer what they stand for and believe.
A$AP Rocky x Mercedes Benz
Consumers want to feel connected to something
🙂
Consumers want to feel connected to something 🙂
The Components of a Brand Anthem Video?
To create a brand anthem video that truly resonates with your audience, it's essential to understand the key components that make it effective. Here are the core elements that should be present in every winning brand anthem video:
The Big Four (ERII):
Emotion: Evoke an emotional response from your viewers, helping them connect with your brand on a deeper level.
Relatability: Present scenarios or problems that your audience can relate to, showcasing how your product or service can solve their pain points.
Inspiration: Use influential figures or success stories to inspire your viewers and show them what's possible with your brand.
Information: Educate your audience about your product’s unique features and benefits, providing them with valuable insights.
Highlight Product: Showcase your product in action, allowing your audience to visualize how it can fit into their lives.
Testimonials: Include customer testimonials or endorsements from respected figures in your industry to build social proof and credibility.
Compelling Story: Craft a narrative that takes your viewers on a journey, presenting a problem and showcasing how your product or service provides the solution.
Voice of Authority: Incorporate expert opinions, CEO insights, or customer success stories to add weight to your message and establish trust.
Engaging Visuals and Sound: Use captivating cinematography, motion graphics, and a carefully selected soundtrack to create an immersive experience that leaves a lasting impression.
By weaving these elements together seamlessly, your brand anthem video can become a powerful tool that not only informs but also inspires and motivates your audience to take action.
Creating Your Brand Anthem Video
Creating a brand anthem video may seem daunting, but with the right approach and expertise, it can be a transformative experience for your business. Here are a few key steps to get started:
Define your objectives: Clearly outline what you want to achieve with your brand anthem video, whether it's increasing brand awareness, driving sales, or fostering customer loyalty.
Know your audience: Develop a deep understanding of your target audience's needs, preferences, and pain points, and tailor your messaging accordingly.
Collaborate with experts: Partner with experienced video production professionals who can help you bring your vision to life and ensure that your brand anthem video meets the highest standards of quality and impact.
Promote and distribute: Once your brand anthem video is ready, develop a strategic plan to promote and distribute it across various channels, including your website, social media, email campaigns, and paid advertising.
Unlock Potential with Brand Anthem Videos
In a world where attention is currency, a well-crafted brand anthem video can be the key to unlocking your business's full potential. By harnessing the power of storytelling, emotion, and visual impact, you can create a lasting impression on your audience and differentiate yourself from the competition.
If you're ready to craft a compelling Brand Anthem that resonates with your ideal customers, Tale is here to help. We specialize in aligning your brand’s Ideology with meaningful content, ensuring a distinct voice in the marketplace.
See our demo reel and work below.
Tale Demo Reel