Impulse, Affinity, and AI - Building Brands of the Future Through Content and Community
Affinity Content helps brands build strong relationships with both prospective and existing consumers through media, by providing value outside of a product-for-dollar transaction. It is where a brand allows consumers to feel heard, and understood, and enables them to feel emotionally connected to the brand. It entertains, informs, inspires, relates-to, and motivates its target audience.
Why Your Brand Needs a Brand Anthem Video
Every brand needs an anthem, and to walk to the beat of their own drum. Here’s why and how you do it. Brand Anthems are a useful tool to help align consumers with brands they admire.
Brand Storytelling: How to Attract and Retain Loyal Customers
Brand Storytelling is the art of crafting and sharing narratives that embody your brand's mission, vision, and values (your Ideology). It allows people who interact with your brand to gain a deep understanding of what you stand for and believe in, creating an emotional connection that goes beyond mere transactions.
Not all video is created equal. Here’s why.
Learn how to apply video content across the entire marketing funnel.
The Power of Affinity Content
Learn how to build lasting brand loyalty through Affinity Content, inspired by top brands like Nike and Apple.