Don’t just sell products–

Build a brand.

Traditional advertising is broken…

There are four components that make a strong brand:

  1. Ideology

  2. Products

  3. Content

  4. Community

Brands like Nike, OnRunning, and Timberland all leverage each of these four to build strong relationships with their consumers.

At Tale, we help you build a memorable through Content, allowing you to engage you audience in a meaningful way.

The average American spends over 13 hours a day consuming media. As a brand you can earn their time by presenting them with meaningful content tied to your brand.

It optimizes for a world that doesn’t exist.

A research lab in Australia discovered the 95:5 rule which states that at any given point in time only 5% of a consumer base is in the market to buy now.

This begs the question: how do you engage the 95% who are not ready to buy now?

The answer– with compelling, emotionally engaging stories.

The average American spends over 13 hours a day consuming media. Yet, most brands choose to produce short-form, scripted 30-second advertisements that are designed to drive a purchase now.

But, as we know, the vast majority of consumers are not even in the market to buy now…

Also, most of these ads seem to work against the objective of the brand— they tend to be taking people away from what they want to be consuming.

Imagine the last time you were on the edge of your seat watching your favorite show– then all of a sudden there was a break for ads. How annoying.

This is the fundamental shift that brands need to make in their thinking. Rather than taking people away from what they want to be consuming– why not be what they want to be consuming?

What’s Inside

24 Pages of Affinity Brand Insights

Frameworks

Implementation Examples

Graphic Illustrations

Real People, Real Stories

Everyone loves a compelling story. We specialize in telling authentic stories that represent your brand. This authenticity builds brand affinity and trust, distinguishing you from competitors who focus solely on short-term gains. Our approach cultivates long-term customer loyalty through genuine connection.