Video that
builds brands.
Tale, a video production agency helping brands build Trust and Brand Affinity with captivating video content campaigns.
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The Attention
Economy
720k
hours of video published to YouTube daily
Today’s consumers are bombarded with information (over 34gb per day!). What’s that look like?
95m
Daily Instagram posts
350k
Tweets per minute
The challenge brands face is not only capturing attention, but retaining it while building Brand Trust and Affinity with consumers.
This is why we created Tale.
Building Trust
&Affinity
There are many benefits to having consumers with high levels of Trust and Affinity for your brand…
❯ Customers with high Affinity are 52% more valuable – a significant edge in today's competitive market.
❯ Brands with high Trust and Affinity are also 7 times more likely to command premium pricing, capitalizing on loyal customer bases
❯ Brands who harness Trust Building, Branded Content come across as more genuine and authentic to viewers.
❯ Consumers feel more emotionally connected to brands who create Branded, Trust Building content.
What it
looks like
We sit down with you and learn about the brand, your goals, and where you’re headed. Inspired by your brand’s mission, vision, and values, our award-winning team leverages their storytelling skills to craft a beautiful story and interconnected campaign that can be leveraged across the entire marketing funnel.
Houston White x Target
Featured Client
Houston White
Taking the world by storm, entrepreneur Houston White releases his latest Target collection. See our work below.
Client
Houston White x Target
Project
Collection Campaign
Royalty Apparel
Taking the world by storm, entrepreneur Houston White releases his latest Target collection. See our work below.
Client
Houston White x Target
Project
Collection Campaign
Real People,
Real Stories
Everyone loves a compelling story. We specialize in telling authentic stories that represent your brand. This authenticity builds brand affinity and trust, distinguishing you from competitors who focus solely on short-term gains. Our approach cultivates long-term customer loyalty through genuine connection.
Brand Trust: Unlocking Lasting Relationships
Discover how trust forms the cornerstone of enduring connections between brands and consumers. Studies reveal that high trust in a brand not only fosters loyalty and engagement but also turns customers into passionate advocates.
Non-Fiction
Content
In a world where consumers are bombarded with ads, they crave something genuine. We help you appeal to both loyal customers and those newly interested in your brand with captivating, non-fiction video content. It's not just advertising; it's storytelling with purpose.
Content with Shelf Life
Most video content today is fleeting, designed for immediate outcomes. At Tale, we focus on creating brand content that remains relevant and impactful today, tomorrow, and years into the future. We craft stories that align with your brand's mission and values, ensuring long-term value and attracting consumers who resonate with your ethos.
Short-form videos may capture attention, but they rarely build deep brand affinity. We believe in nurturing digital interactions as relationships, not just touchpoints for transactions. Providing value leads to trust, and trust leads to brand affinity. Enhance your brand's value with customers through authentic video storytelling, and watch as this translates into lasting sales growth.
Relationships
Drive Sales
Why video?
Video is the most powerful medium of the modern day. Eighty-three percent of all web traffic is tied to video. Leverage video as a tool to increase conversion rates.
❯ Plugs directly into your existing sales and marketing processes
❯ Evergreen content with shelf life
❯ High Audience Engagement
❯ Improves SEO
❯ Standout in noisy content landscape
❯ Set the narrative
❯ Distribute across all parts of sales and marketing funnels
Our Process
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This is where we outline the project and define the scope: date(s), timing, location(s), budget, people, etc… We also dive into the details of your product offering, what it does, unique features, etc.
We will have a kickoff call where we dive into all of the details!
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This is where the ideas come to life! On production days, we execute the creative outlined in the Pre-Production process.
Our team does all of the heavy lifting: interviewing, prepping talent, moving lighting, camera, and other equipment. We arrive with all of the necessary gear and technology to bring the vision to life.Lights, camera, action!
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All of the footage from our production day(s) gets sent to the editing bay and we begin to piece together your video content.
We aim for a 2-week turnaround from the final shoot date to delivery of the first draft of the project.
FAQs
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There are three phases:
Pre-production:
Production
Post Production
Projects tend to take 2 weeks to turn around from the shoot date and can take 1-2mo. from start to finish, depending on the pre-production process timeline.
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The cost of each production varies depending on the project. Pricing fluctuates depending on the crew, equipment, locations, etc. necessary to execute the project’s creative ideas. Set up a call and we can gather all of these details to give you an accurate estimate of the project needs.
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Yes! We can deliver all content to you formatted for all of the necessary platforms.
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We recommend featuring people who represent your brand and its mission and values.
We can work with you to determine who is the best fit for the project.
Want more info?
Trusted
brands are
7x
more likely to command premium pricing
6x
more likely to benefit from consumer loyalty
Ideas
