Stop Burning Money on Ads That Don't Work

We help D2C brands escape the discount cycle through story-driven content that turns casual customers into devoted brand advocates.

Trusted by Category Leaders

How it Works

Your ad costs are climbing. Your ROAS is dropping.

And your customers? They're scrolling right past your ads.

Want to know why?

Because you're fighting for the 5% while ignoring the 95%.

Here's the truth

about D2C marketing in 2025: 

The 95-5 Rule Nobody Talks About

Research shows only 5% of your market is ready to buy right now. But here's what's crazy - most brands blow their entire budget chasing just that 5%.

What about the other 95%?

They're your future customers. But only if you can get them to remember you when they're ready to buy.

Here's What We Did for an Activewear Brand

  • Told authentic athlete stories that resonated with real fans

  • Built genuine connections with the women's hockey community

  • Boosted sales, earning a ROAS of 5.31x

Started with just 10K followers and limited brand awareness. Then we:

Results

The

→ +267% increase in accounts reached

→ +109% boost in profile activity

→ +162% jump in external link taps

→ +96% engagement from non-followers

And that just from organic! We ran a paid media campaign in parallel:

→ 5.31x ROAS

→ +61% increase in Sales YOY

But the most powerful metric? Fans saying "These commercials always make me feel something!"

When you combine documentary-style storytelling with smart performance marketing, you get:

  • Lower customer acquisition costs

  • Higher engagement rates

  • Stronger brand loyalty

  • Sustainable long-term growth

Why This Matters

for Your Brand

This Isn't Just Content.

It's Your Competitive Advantage.

We blend Emmy award-winning storytelling with proven marketing strategy to help D2C brands:

  • Break through the noise

  • Build genuine connections

  • Drive real business results

But Here's the Catch...

We only work with established D2C brands ($5M+ revenue) in:

  • Activewear

  • Fashion

  • Health & Wellness

Why?

Because this isn't about making pretty videos. It's about transforming how your customers see, feel, and connect with your brand.

A message from the Founder.

I've spent my career watching great brands struggle to tell their stories effectively. It's why I've dedicated my work—collaborating with companies like Lululemon, Target, and Atlantic Records, to crafting stories for elite athletes across the NFL, NBA, NHL, and Olympics—to helping brands forge real connections with customers who matter.

Your story deserves to be told authentically, not just beautifully.

At Tale, we stand firmly on your side, creating content that builds loyalty with the 95% of customers who drive sustainable growth.

Ready to Stop

Burning Ad Dollars?

Book a call. Let's discuss how storytelling content can transform your marketing ROI.

P.S. Remember that 96% non-follower engagement rate? That's what happens when you create content people actually want to watch. Not just another ad they want to skip.

P.P.S. The future of D2C marketing isn't choosing between brand or performance. It's mastering both. Let's show you how.