Video designed

for brands.

We collaborate with innovative brands and agencies to develop strategic content campaigns that build trust with consumers through the power of video storytelling.

Trusted brands are…

6x

more likely to benefit from consumer loyalty

7x

more likely to command premium pricing

Houston White

Taking the world by storm, entrepreneur Houston White releases his latest Target collection. See our work below.

Client
Houston White x Target

Year
12/23

Why video?

Video is the most powerful medium of the modern day. Eighty-three percent of all web traffic is tied to video. Leverage video as a tool to increase conversion rates.

❯ Plugs directly into your existing sales and marketing processes

❯ Evergreen content with shelf life

❯ Shorten sales process

❯ Improves SEO

❯ Standout in noisy content landscape

❯ Set the narrative

❯ Distribute across all parts of sales and marketing funnels

building brand isn’t easy— it takes work

(lots and lots of it).

today, brands have the ability to connect with consumers unlike ever before.

we help you leverage each connection meaningful, memorable, and resonant with your consumer.

Featured
Impulse, Affinity, and AI - Building Brands of the Future Through Content and Community
Impulse, Affinity, and AI - Building Brands of the Future Through Content and Community

Affinity Content helps brands build strong relationships with both prospective and existing consumers through media, by providing value outside of a product-for-dollar transaction. It is where a brand allows consumers to feel heard, and understood, and enables them to feel emotionally connected to the brand. It entertains, informs, inspires, relates-to, and motivates its target audience.

building trust through story

🎬

building trust through story 🎬

Designed to…

❯ Shorten Sales Cycle

❯ Inspire Prospects to Act

❯ Elevate Brand Perception

❯ Convert Prospects Faster

Our Services

▼

Our Process

  • This is where we outline the project and define the scope: date(s), timing, location(s), budget, people, etc… We also dive into the details of your product offering, what it does, unique features, etc.

    We will have a kickoff call where we dive into all of the details!

  • This is where the ideas come to life! On production days, we execute the creative outlined in the Pre-Production process.


    Our team does all of the heavy lifting: interviewing, prepping talent, moving lighting, camera, and other equipment. We arrive with all of the necessary gear and technology to bring the vision to life.

    Lights, camera, action!

  • All of the footage from our production day(s) gets sent to the editing bay and we begin to piece together your video content.

    We aim for a 2-week turnaround from the final shoot date to delivery of the first draft of the project.

FAQs

  • There are three phases:

    1. Pre-production:

    2. Production

    3. Post Production

    Projects tend to take 2 weeks to turn around from the shoot date and can take 1-2mo. from start to finish, depending on the pre-production process timeline.

  • Yes! We deliver all content to you formatted for all of the necessary platforms.

  • The number of people can vary. We don’t recommend having more than four interviews per project due to timing constraints for the final video.

Want more info?