Transform Your $1M+ Brand Into A Category Leader in 8 Weeks
We help premium activewear brands escape the discount cycle through story-driven content that turns casual customers into devoted brand advocates.
see how we do it
▼
82%
of consumers pay more for brands that share their values
82%
of consumers pay more for brands that share their values
82%
of consumers pay more for brands that share their values
Trusted by Category Leaders
The Hidden Cost
of Performance Marketing
Rising Customer Acquisition Costs
95% of your future customers aren't ready to buy today. Yet most brands focus solely on converting the 5% who are—leading to:
As ad costs climb and ROAS falls, you're forced to spend more for diminishing returns
Price-Sensitive Customers
Without brand affinity, you're stuck competing on discounts and promotions
Weak Brand Differentiation
Generic content makes you blend in with every other brand in your space
Story Sprint
introducing the
Our proven 8-week process transforms your marketing
from endless chase into natural attraction
50+ Premium Assets
Created in One Day
1 Hero Brand Film that sets you apart
10 Micro-Videos that drive engagement
30 Strategic Photos for your full funnel
4 Instagram Stories that build connection
8 Conversion Graphics that move people to action
Our Strategic
Approach
Brand Snapshot - Deep-dive analysis of your market position
Story Stack - Strategic narrative planning system
Affinity Funnel - Content deployment across the full customer journey
Ready to
Transform
Your Brand?
In this focused 30-minute call, we'll:
Map your current content challenges
Explore your brand's story potential
Determine if Story Sprint is your next best move
What it
looks like
We sit down with you and learn about the brand, your goals, and where you’re headed. Inspired by your brand’s mission, vision, and values, our award-winning team crafts an interconnected video content campaign that can be leveraged across the entire marketing funnel.
Houston White x Target
Featured Client
Houston White
Taking the world by storm, entrepreneur Houston White releases his latest Target collection. See our work below.
Client
Houston White x Target
Project
Collection Campaign
Content with Shelf Life
Most video content today is fleeting, designed for immediate outcomes. At Tale, we focus on creating brand content that remains relevant and impactful today, tomorrow, and years into the future. We craft stories that align with your brand's mission and values, ensuring long-term value and attracting consumers who resonate with your ethos.
Why video?
Video is the most powerful medium of the modern day. Eighty-three percent of all web traffic is tied to video. Leverage video as a tool to increase conversion rates.
❯ Plugs directly into your existing sales and marketing processes
❯ Evergreen content with shelf life
❯ High Audience Engagement
❯ Improves SEO
❯ Standout in noisy content landscape
❯ Set the narrative
❯ Distribute across all parts of sales and marketing funnels
Our Process
-
We sit down (in-person or virtually) with your team to learn about the company's mission, vision, and values.
This is also where we outline the project and define the scope: date(s), timing, location(s), budget, people, etc… We dive into the details of your product/service offering, what it does, unique features, etc.
We will have a kickoff call where we dive into all of the details!
We’ll also introduce you to a few ways to achieve the best results with video. -
In this phase, we will present and finalize creative concepts for the project, based on discussion with your team in the Discovery phase.
Also, our team locks in all things related to the production, making your life easy. These are things like location rentals, scheduling, pre-production meetings, and more.
-
This is where the ideas come to life! On production days, we execute the creative outlined in the Pre-Production process.
Our team does all of the heavy lifting: interviewing, prepping talent, moving lighting, camera, and other equipment. We arrive with all of the necessary gear and technology to bring the vision to life.Lights, camera, action!
-
All of the footage from our production day(s) gets sent to the editing bay and we begin to piece together your video content campaign.
We aim for a 2-week turnaround from the final shoot date to delivery of the first draft of the project (although, this may vary depending on the scale of the project).
FAQs
-
There are three phases:
Discovery
Pre-production:
Production
Post Production
Projects tend to take 2 weeks to turn around from the shoot date and can take 1-3mo. from start to finish, depending on the complexity of the project.
-
The cost of each production varies depending on the project. Pricing fluctuates depending on the crew, equipment, locations, etc. necessary to execute the project’s creative ideas. Set up a call and we can gather all of these details to help give you an accurate estimate!
-
Video content can be utilized in a wide number of ways. Below are a few:
Website Content
Social media
Webinars
Demos
Email marketing campaigns
Investor meetings
Team onboarding
Lead generation
We can deliver content to you formatted for all of the necessary platforms.
-
We recommend featuring people who represent your brand and its mission and values. This could be internal team, brand ambassadors, notable influencers, and more. Finding people or crafting a narrative that supports your brand is a critical component of making a powerful video.
We work with you to determine who is the best fit for the project.
-
Video is the most powerful medium of the modern day: 86% of all web traffic ties back to video. Consumers who show genuine interest in your product or service always want to learn more— video allows you to not only inform consumers about your brand but also shape the narrative surrounding your brand and what it represents.
Websites with video content also hold visitors for longer and tend to convert at higher rates.Additionally, video content can be utilized across your entire marketing funnel and ecosystem— landing pages, social platforms, blogs, newsletters, in-store/venue, short-form ads, and more.
We’re here to help you maximize the value of your video content!
Want more info?
Big Ideas
