Don’t just

sell products–

build a brand.

▼

Imagine Calvin Klein… what comes to mind? Sex, models, status, strength, beauty.

Now I want you to imagine something else…

Imagine Fruit of the Loom… What comes to mind now?

These companies have two unique brand profiles that speak to different audiences, these profiles determine many things for a brand (we’ll come back to this).

Why? They represent something. They have a view of the world that resonates with the consumer, and it’s more than just a tag line– it’s a lifestyle.

Nike’s three words: Just do it represent a belief system, a way of being, a way of living life. This resonates with people. Which introduces us to a laundry list of benefits. There are too many to list, so I’ll keep it short and sweet:

  1. People admire the brand, and will go the extra mile to support them (Brand Affinity) which;

  2. Allows the brand to charge premium prices… which;

  3. Increases customer lifetime value (CLTV)

Take Mercedes as an example. As a high-ticket item (a luxury vehicle) Mercedes cannot compel people to impulse purchase their product like a pack of gum at the checkout line. So what can they do instead? There are many things that they can (and do) do. Most importantly, they build desire. They build an image in the mind of the consumer as to what their product represents (class, luxury, status, etc.— just like Calvin Klein). Then, when the time comes to make a purchase, they aren’t deciding between two competing brands, but rather are excited to spend their money with Mercedes– because of what it represents.

This is the power of brand. At Tale, we help you build that brand, selling more products to better customers.

What it

looks like

We sit down with you and learn about the brand, your goals, and where you’re headed. Inspired by your brand’s mission, vision, and values, our award-winning team crafts an interconnected video content campaign that can be leveraged across the entire marketing funnel.

Houston White x Target

Featured Client

Houston White

Taking the world by storm, entrepreneur Houston White releases his latest Target collection. See our work below.

Client
Houston White x Target

Project

Collection Campaign

Real People,

Real Stories

Short-form videos may capture attention, but they rarely build deep Brand Affinity. We believe in nurturing digital interactions as relationships, not just touchpoints for transactions. Providing value leads to trust, and trust leads to Brand Affinity. Enhance your brand's value with customers through authentic video storytelling, and watch as this translates into lasting sales growth.

Content with Shelf Life

Most video content today is fleeting, designed for immediate outcomes. At Tale, we focus on creating brand content that remains relevant and impactful today, tomorrow, and years into the future. We craft stories that align with your brand's mission and values, ensuring long-term value and attracting consumers who resonate with your ethos.

Why video?

Video is the most powerful medium of the modern day. Eighty-three percent of all web traffic is tied to video. Leverage video as a tool to increase conversion rates.

❯ Plugs directly into your existing sales and marketing processes

❯ Evergreen content with shelf life

❯ High Audience Engagement

❯ Improves SEO

❯ Standout in noisy content landscape

❯ Set the narrative

❯ Distribute across all parts of sales and marketing funnels

Our Process

  • We sit down (in-person or virtually) with your team to learn about the company's mission, vision, and values.

    This is also where we outline the project and define the scope: date(s), timing, location(s), budget, people, etc… We dive into the details of your product/service offering, what it does, unique features, etc.

    We will have a kickoff call where we dive into all of the details!

    We’ll also introduce you to a few ways to achieve the best results with video.

  • In this phase, we will present and finalize creative concepts for the project, based on discussion with your team in the Discovery phase.

    Also, our team locks in all things related to the production, making your life easy. These are things like location rentals, scheduling, pre-production meetings, and more.

  • This is where the ideas come to life! On production days, we execute the creative outlined in the Pre-Production process.


    Our team does all of the heavy lifting: interviewing, prepping talent, moving lighting, camera, and other equipment. We arrive with all of the necessary gear and technology to bring the vision to life.

    Lights, camera, action!

  • All of the footage from our production day(s) gets sent to the editing bay and we begin to piece together your video content campaign.

    We aim for a 2-week turnaround from the final shoot date to delivery of the first draft of the project (although, this may vary depending on the scale of the project).

FAQs

  • There are three phases:

    1. Discovery

    2. Pre-production:

    3. Production

    4. Post Production

    Projects tend to take 2 weeks to turn around from the shoot date and can take 1-3mo. from start to finish, depending on the complexity of the project.

  • The cost of each production varies depending on the project. Pricing fluctuates depending on the crew, equipment, locations, etc. necessary to execute the project’s creative ideas. Set up a call and we can gather all of these details to help give you an accurate estimate!

  • Video content can be utilized in a wide number of ways. Below are a few:

    • Website Content

    • Social media

    • Webinars

    • Demos

    • Email marketing campaigns

    • Investor meetings

    • Team onboarding

    • Lead generation

    We can deliver content to you formatted for all of the necessary platforms.

  • We recommend featuring people who represent your brand and its mission and values. This could be internal team, brand ambassadors, notable influencers, and more. Finding people or crafting a narrative that supports your brand is a critical component of making a powerful video.

    We work with you to determine who is the best fit for the project.

  • Video is the most powerful medium of the modern day: 86% of all web traffic ties back to video. Consumers who show genuine interest in your product or service always want to learn more— video allows you to not only inform consumers about your brand but also shape the narrative surrounding your brand and what it represents.


    Websites with video content also hold visitors for longer and tend to convert at higher rates.

    Additionally, video content can be utilized across your entire marketing funnel and ecosystem— landing pages, social platforms, blogs, newsletters, in-store/venue, short-form ads, and more.

    We’re here to help you maximize the value of your video content!

Want more info?

Big Ideas