Videos that
build brands.
Tale, a video production agency helping brands build Trust and Brand Affinity with captivating video content campaigns.
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The Attention
Economy
720k
hours of video published to YouTube daily
Today’s consumers are bombarded with information (over 34gb per day!). What’s that look like?
95m
Daily Instagram posts
350k
Tweets per minute
The challenge brands face is not only capturing attention, but retaining it while building Brand Trust and Affinity with consumers.
This is why we created Tale.
Building Trust
&Affinity
Trust and Brand Affinity are two of the most critical components in building a strong, lasting brand.
❯ Customers with high Affinity are 52% more valuable – a significant edge in today's competitive market.
❯ Brands with high Trust and Affinity are also 7 times more likely to command premium pricing, capitalizing on loyal customer bases
❯ Brands who harness Trust Building, Branded Content come across as more genuine and authentic to viewers.
❯ Consumers feel more emotionally connected to brands who create Branded, Trust Building content.
What it
looks like
We sit down with you and learn about the brand, your goals, and where you’re headed. Inspired by your brand’s mission, vision, and values, our award-winning team crafts an interconnected video content campaign that can be leveraged across the entire marketing funnel.
Houston White x Target
Featured Client
Houston White
Taking the world by storm, entrepreneur Houston White releases his latest Target collection. See our work below.
Client
Houston White x Target
Project
Collection Campaign
Real People,
Real Stories
Short-form videos may capture attention, but they rarely build deep Brand Affinity. We believe in nurturing digital interactions as relationships, not just touchpoints for transactions. Providing value leads to trust, and trust leads to Brand Affinity. Enhance your brand's value with customers through authentic video storytelling, and watch as this translates into lasting sales growth.
Content with Shelf Life
Most video content today is fleeting, designed for immediate outcomes. At Tale, we focus on creating brand content that remains relevant and impactful today, tomorrow, and years into the future. We craft stories that align with your brand's mission and values, ensuring long-term value and attracting consumers who resonate with your ethos.
Why video?
Video is the most powerful medium of the modern day. Eighty-three percent of all web traffic is tied to video. Leverage video as a tool to increase conversion rates.
❯ Plugs directly into your existing sales and marketing processes
❯ Evergreen content with shelf life
❯ High Audience Engagement
❯ Improves SEO
❯ Standout in noisy content landscape
❯ Set the narrative
❯ Distribute across all parts of sales and marketing funnels
Our Process
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We sit down (in-person or virtually) with your team to learn about the company's mission, vision, and values.
This is also where we outline the project and define the scope: date(s), timing, location(s), budget, people, etc… We dive into the details of your product/service offering, what it does, unique features, etc.
We will have a kickoff call where we dive into all of the details!
We’ll also introduce you to a few ways to achieve the best results with video. -
In this phase, we will present and finalize creative concepts for the project, based on discussion with your team in the Discovery phase.
Also, our team locks in all things related to the production, making your life easy. These are things like location rentals, scheduling, pre-production meetings, and more.
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This is where the ideas come to life! On production days, we execute the creative outlined in the Pre-Production process.
Our team does all of the heavy lifting: interviewing, prepping talent, moving lighting, camera, and other equipment. We arrive with all of the necessary gear and technology to bring the vision to life.Lights, camera, action!
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All of the footage from our production day(s) gets sent to the editing bay and we begin to piece together your video content campaign.
We aim for a 2-week turnaround from the final shoot date to delivery of the first draft of the project (although, this may vary depending on the scale of the project).
FAQs
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There are three phases:
Discovery
Pre-production:
Production
Post Production
Projects tend to take 2 weeks to turn around from the shoot date and can take 1-3mo. from start to finish, depending on the complexity of the project.
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The cost of each production varies depending on the project. Pricing fluctuates depending on the crew, equipment, locations, etc. necessary to execute the project’s creative ideas. Set up a call and we can gather all of these details to help give you an accurate estimate!
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Video content can be utilized in a wide number of ways. Below are a few:
Website Content
Social media
Webinars
Demos
Email marketing campaigns
Investor meetings
Team onboarding
Lead generation
We can deliver content to you formatted for all of the necessary platforms.
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We recommend featuring people who represent your brand and its mission and values. This could be internal team, brand ambassadors, notable influencers, and more. Finding people or crafting a narrative that supports your brand is a critical component of making a powerful video.
We work with you to determine who is the best fit for the project.
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Video is the most powerful medium of the modern day: 86% of all web traffic ties back to video. Consumers who show genuine interest in your product or service always want to learn more— video allows you to not only inform consumers about your brand but also shape the narrative surrounding your brand and what it represents.
Websites with video content also hold visitors for longer and tend to convert at higher rates.Additionally, video content can be utilized across your entire marketing funnel and ecosystem— landing pages, social platforms, blogs, newsletters, in-store/venue, short-form ads, and more.
We’re here to help you maximize the value of your video content!
Want more info?
Big Ideas
