Dreams to Legacy

Mall of America— the largest mall in the United States. Every year 40M visitors from across the globe flow through its doors. It also became the new home of Royalty’s flagships store. They wanted to announce the flagship’s launch with a bang. We put our heads together to create a campaign featuring a range of athletes representative of the brand to tell a story of growth and evolution.

Campaign

Brand Anthem

In-Store Display

The Work

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Path to the Draft

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BE The Change