Mizuno - HEROwnStory
Documentary | Campaign
Partnering with Mizuno USA on their HEROwnStory campaign, we helped amplify the voices of four professional volleyball and softball athletes to inspire the youth to pursue their dreams.
Each athlete had a unique story to tell. We broke their stories into three categories, varying in length and formatted for engagement on social media.
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Conveying how each of the athletes shaped their future in athletics and overcame the obstacles in front of them.
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In these pieces, we focused on the challenges that each athlete faced individually both on and off the field & court.
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Short, rapid-fire and consumable content for the athletes to relate to younger generations.
Paige Halstead
Professional Softball Player
HER Story
Overcoming Obstacles
Fan Engagement
Erin Fairs
Professional Volleyball Player
HER Story
Overcoming Obstacles
Fan Engagement
Samantha Show
Professional Softball Player
HER Story
Overcoming Obstacles
Fan Engagement
Sherridan Atkinson
Professional Volleyball Player
HER Story
Overcoming Obstacles
Fan Engagement
Tiffany Clark
Professional Volleyball Player
HER Story
Overcoming Obstacles
Fan Engagement
Bethenia de la Cruz
Professional Volleyball Player
